Martin Bixel - 15 Nov - 0 Comments
It is often said that if you’re going to start a business of some sort, you should already know which market you’re going to target and you should probably have also identified a gap in that market. That’s true enough, except in most cases that’s not how things work out in reality. Just like compiling your CV and then sending it through to prospective employers who have advertised a job opening you could see yourself filling, in reality one would look towards starting a business out of necessity as opposed to having been compelled to do so on the back of identifying a gap in the market.
Simply put – you go into business because you need to earn money as the bottom line, which granted is not to say that there aren’t any other reasons, like harbouring a desire to work for yourself and not have to answer to anyone, ever. Either way, if you ever find yourself short of a business idea to pursue, start a marketing company.
I’m not about to imply that you can never go wrong with a marketing company, but given just how wide of a scope marketing has, you have a much better chance of finding something to make a success out of. Marketing is indeed a very lucrative business to get into for a number of reasons that should excite you.
Marketing as a service
This is as straight-forward as it gets by way of getting into the marketing business and it entails simply offering marketing as a service. Sure, there are so many marketing companies that you might feel as if it’s not worth trying to enter the game and fight for market share, but it’s worth the effort because of all the outsourcing which takes place in the industry.
The important thing is to identify prospective clients first before investing in the human capital required to run something like an advertising or design agency.
Marketing products and services you don’t produce yourself
Beyond operating as a marketing agency of some sort, playing the marketing industry game can take the form of using your marketing and sales skills to market and sell products you don’t even produce yourself. The secret to it lies in creating a buzz around some or other event and then having that associated with your brand.
Taking a leaf out of the books of the likes of Red Bull, one of the world’s biggest marketing companies, never miss an opportunity to set up your custom trade show display units where they can be associated with some kind of crowd-pulling event, such as how Red Bull would host something like a box cart racing event which probably has absolutely nothing to do with their energy drink, and yet they take every opportunity to display their branding.
If things develop that way, you might be lucky enough to be led down a few options by way of technical paths you can take which form part of the marketing industry. You might particularly like interior design for example, in which case that could become your speciality within the marketing field.