3 Design Tips That Will Attract Customers to Your New Store

Last year, according to research from eMarketer, ecommerce sales reached $1.9 trillion globally. While this is still only a small percentage of overall retail sales, undoubtedly, the ecommerce market is growing at an alarming speed. For some physical store owners, this certainly wasn’t good news.

After all, major retailers like J.C. Penny, Kmart and Sears are closing down shop retail stores all across the country. So, this is definitely something to be worried about, right?

Not exactly. A new study titled “The Walker Sands Future of Retail” which surveyed more than 1,600 people across the country revealed some interesting things. For starters, consumers between ages 18 and 25 actually prefer to shop in regular retail stores.

Almost 60% of consumers in that age bracket said that in addition to frequent discounts, they prefer the unique shopping experience in physical retail stores. Basically, physical stores aren’t going anywhere.

Catching the consumers’ attention

It seems that people are still more than willing to shop in a physical store, if you’ve decided open to a store, you’re probably thinking about different ways of attracting new customers. Of course, as every retailer knows, there’s more to selling than meets the eye.

As numerous studies have shown, we process the vast majority of information – more than 80% according to some studies – through the sense of sight. This means one of the most important aspects of your store should be its “visual identity.”

Now, catching people’s attention is certainly not easy, but it’s definitely not impossible. All you need is some help from visual merchandising. This retail concept has been around for decades and if you manage to execute it right, you’ll be able to catch people’s attention and in turn, increase your profits.

Three design tips for attracting new customers

1.      Use eye-catching colours…

Colours evoke emotions and strongly influence the way your storefront and/or products are perceived. As we already mentioned, our brains are pretty visual, so we attribute certain specific emotions to certain colours. According to recent studies, anywhere between 60% and 90% of our first impressions are based on colour alone.

How can you use this to your advantage?

  • Although bold colours grab people’s attention the most, you have to make sure that your window display is in contrast to your neighbour’s displays.
  • Since signage also plays an important role – we’ll talk more about it later – you can use coloured concrete in front of your store to “guide” people into your store.

2.      Play with your signage…

You can use signage for a few different things: To inform your customers about sales and products; give them certain information or simply use it to promote your store. Also, you can place some visual cues that will guide customers around your store when your sales representatives are too busy to handle all of the customers in your store.

How can you use this to your advantage?

  • You should use signs not only to draw your customers in but also to add some personality to your store, so feel free to experiment with your signs.
  • Just make sure that your signs are clear and easily-understandable at the first glance because you don’t want to confuse your visitors.

3.      Be careful with lighting…

Lighting has a particular impact on our behaviour. For instance, according to a 2015 study sponsored by lighting manufacturer Zumtobel, consumers spend more time in areas of the store that have warm lighting. Moreover, average sales will increase almost 2% when you install dynamic lighting.

How can you use this to your advantage?

  • Make sure that your primary light is not too dim because this light affects the customer behaviour the most.
  • Use strong lighting on lower shelves in your store, because the bottom shelves don’t usually attract people’s attention.

The bottom line

Speaking of catching people’s attention, some of you probably won’t finish the article without thinking about the length of our attention spans. They are, in fact, getting shorter and shorter, right?

In our overly-connected world, full of social media and lightning-fast news cycles, staying focused next to impossible. There’s even the infamous statistic that our attention span is down from 12 seconds in the year 2000 to 8 seconds.

Let’s get this right of the way – that’s just plain wrong. This is why you shouldn’t trust statistics blindly, you should always check its source. Plus, marketers and retailers are always coming up with new ways of catching people’s attention, so the tactics we listed above will only do you good.